Cookeville Reserve
Branding | Illustration
Cookeville Reserve is an adventure outfitter based out of Cookeville, Tennessee. The "Bear on the Bike" logo was made by the city; I worked on the branding for the company that would sell that logo and associated gear.
The brand included a main logo, secondary type logo, stickers, clothing tags, banner ads, and a traveling booth design. For the booth, I sourced local branches for shirt displays, hand painted a sign, found antlers, photography, and various vintage gear to create an authentic Tennessee outdoorsy vibe.
